HOW TO
One of the most difficult tasks involved in turning extensive research into a digestible
product is framing the topic. Sound fieldwork invariably reveals and unravels
the complexity of the issue we are working on, to the point where bringing it
down to something simple is perplexing. “What’s the angle?” journalists would
say. An end-user of our work will generally ask, implicitly, the same question;
indeed, it must be clear from the out-set what this is about.
So let’s be candid: Framing is an artificial, arbitrary set-up. The topic doesn’t frame itself. We make opportunistic decisions, depending on what is at stake, on how to apprehend, capture, seize it.
The nature of
certain organizations makes framing self-evident. Think tanks, which purport to
shape policy-making, will inevitably lay out a set of prescriptions on an issue
being debated, or worthy of discussion. NGOs engaged in advocacy and activism
will publish material that fits their mandate. Media will cast their output
based on its newsworthiness or on its emotional value.
In academia, you
are expected to label your writing in relation to existing theoretical
frameworks. You may simply apply one of these to a particular object; or
contest its foundations with new material putting its limits on display; or
build on it and add some trappings; or develop a novel model of your own,
filling an identifiable gap in said literature. Framing can easily turn into a
formalistic and mundane exercise: many PhDs, for instance, rely heavily on a
theoretical lens for lack of sufficient fieldwork, to find safety and comfort
in a compelling intellectual edifice, and to comply with the field’s stringent
canons, even when these seem detached from realities on the ground.
The academic toolbox is potent nonetheless, and social sciences have produced analytical devices we would be remiss to ignore. Some concepts, like the “self-fulfilling prophecy,” have made it into conventional wisdom. Others we must learn about, and learn to use, through our readings. The trick is in finding the right instrument rather than being blown away by a beautiful one: it doesn’t matter how great a hammer is, if we just want to drill a hole.
Framing is an artificial, arbitrary set-up
You can also frame your topic with a mix of all the above: an article such as "The reinvention of Jihadism in the Middle-East" brings a semi-academic approach to a newsworthy topic that stirs our emotions and is policy-relevant—and it consequently reached a broad, varied public. Its first paragraph stakes out a clear thesis, according to which our response to radicalization doesn’t contain but exacerbates its drivers. Having established its raison d’etre, the piece can then go on to explain that what has created this self-reinforcing loop is the changing nature of the Jihadist movement itself.
Effective framing of
meaningful analysis is, naturally, a case-by-case determination. Very often,
the more obvious it is to you, the less interesting it will be to the reader.
What is truly new, important and relatable can also be strangely elusive. So
you’ve done your homework: you know your topic better than anyone, or at least
you should. Now, how to share a sophisticated, detailed understanding without
boring your audience to death?
The article "The Syrian heartbreak" may offer a clue toward solving this riddle. Its body is a long
dissection of the early dynamics of the Syrian conflict, informed by fieldwork
introducing analytical views. Finding the entry-point to this epic, which
ambitioned not to merely describe the crisis, but to make the reader experience
its tragic depth, proved eminently difficult. Ultimately, a scene witnessed at
the border, where Syrian families were readying to leave everything behind,
gave this article not just its title, but its introduction, its conclusion, its
humanity and its general drive, which centered on pride. Framing the article
around a specific Syrian dignity forsaken in this conflict could ground the
narrative in something palpable.
Such an epiphany tends to come
from our lived engagement with the topic at hand. In particular, the reactions
of people we talk to about it, in a meeting, a conference or casually, will
help find us the right way of connecting with our future audience.
But rather than seek some mystical bonding with a hoped-for public, it is good to remember that a framework must work, above all. It should fulfil our purpose, as we strive to achieve a certain result: convince an audience, convey a position, explain an issue, etc. The framework is what helps us produce that effect. Otherwise, all we’ve got is scattered bit and pieces of information and ideas.
A lot of the work we do is like collecting artefacts for a museum
To take this metaphor further,
your framework is very much like a building—a museum say. It has an entrance
and an exit, and a number of rooms you walk your audience through. Your intent,
as a guide, is first to give your visitors the appropriate welcome: It should
both put them at ease and pull them in. Then you want to share with them
everything that seems important to you, while striking the right balance. You’ll
focus on certain displays, “storify” them by elaborating on their context, and
taking care of transitions. The narrative you develop along this itinerary
ultimately leaves your visitors transformed and hopefully transfixed, at which
stage, in your conclusion, you can boot them out the door.
In truth, at lot
of the work we do, as researchers, is like collecting artefacts for a museum:
We’ll only be sure of our fieldwork by having too much of it stashed away, in
the drawers and storerooms. We then choose what to show, how and why. As
always, it is important to start with the “why,” which is your framing, from
which derives the framework per se. Once you know why you are setting upon this
guided tour, you can work things backwards to determine where to go (in other
words, your outline) and what exactly you want to expose.
22 December 2016
Illustration credit: arrest card 1963 by Lee Harvey Oswald on Wikipedia / public domain.